I didn't care how this Becca blush would look on me when I picked it up. I just knew that I had to have it. I apply it with my finger by dabbing a bit on to my cheekbones. I definitely recommend using your finger as when I have tried to apply this with a blush brush I picked up way to much product. It's easier to control how much is actually going on your face with your ring finger. There are a few options with this blush but it is hard to go wrong.